Fairs are places where businesses are promoted and contacts are made to be able to put products on the market, get clients or close commercial agreements. Some are only for professionals, but merchandising is very important for those who are open to the general public, because when someone approaches your stand, they need to take something with them. These are the 5 essential merchandising for fairs.
1) The tapes with identification name and for mobile phones. Everyone who works at the booth must wear one of those ribbons around their necks with their identification. But you can also create ribbons with the name of the mobile company. A gift that has a lot of acceptance.
2) The pens. An unmissable classic. If you give a customer a pen to sign a sale, you must allow them to keep it. Avoid the cheapest models, which you can use to give away on a larger scale and have some of better quality for those who make purchases.
3) Keychains of different qualities. Another classic with keychains, a gift that always ends up being used, especially if the keychain is fun and current. You can get different models and qualities to give away some of them massively and save for customers others. Those with USB memory, for example, are very well received by all kinds of audiences.
4) A gift directly related to the product you promote. This is essential, as it will be the gift that draws attention to everyone else. It is a gift that is made with the sale, that has more value than the rest and that is one of the attractions that are shown with the purchase. For example, if you sell a home gym equipment, give away some nice brand name sneakers.
5) Brochures and catalogs. Brochures and catalogs are often not considered merchandising. But if we look at certain catalogs, such as the one by Ikea to name one that everyone knows, we realize that it is something expected and highly valued. Very careful and attractive brochures and catalogs can stimulate sales. Brochures are generally given away while more expensive catalogs can be given only to customers with whom you speak and see increased interest.